Today is the "11th" National Day, and there are some ideas in the tea. At the 18th National Congress, our motherland put forward the great strategic goal of realizing the "Chinese Dream." As a professional elite with a large number of deep love craft beer culture and a leading enterprise leading the craft beer equipment, we at HGM have the responsibility to propose some suggestions and make constructive proposals for the realization of China Beer Dream.

At the just-concluded 2013 Munich exhibition, HGM have achieved fruitful results. The advanced nature and superiority of our craft beer equipment have been more and more recognized by professionals, and the goal of leading the global craft beer equipment has gradually been realized.

Review the development history of HGM:

In 2004, HGM began to develop and expand craft beer equipment. As of today, we are already the first brand of Chinese craft beer equipment.

In 2008, HGM identified a strategic development plan for craft beer equipment and clarified the market and product positioning of the highest standards. We did it.

In 2010, HGM proposed that “leading the industry is our professional responsibility, energy conservation and innovation is our social responsibility”. We have done it too.

In 2012, HGM proposed “leading the craft beer equipment and spreading the craft beer culture”. We have done the same.

Looking forward to the future development of HGM Shanghai and China Craft Beer:

In the early 1990s, China had a period of self-brewed beer, but it was a flash in the pan. The reason was that the Chinese did not fully understand the culture of brewed beer at the time. As a result, they entered the wrong zone and almost disappeared. Only PAULANER, HB, Very few pure German homemade beer such as DK1308.

At the beginning of the 21st century, with the increasing love of craft beer in Europe, North America, Australia and other countries, the United States, Australia and other countries have successively opened the license for private business of craft beer, in recent years. Russia, Singapore, Japan, South Korea, Taiwan and other countries and regions have also been granted access permits. People in countries such as South America and Africa are also more and more fond of craft beer, and China is also beginning to boil.

In recent years, the German-based PAULANER and DK1308 have expanded their self-brewed beer restaurants in China. The “Golden Three Wheat” from Taiwan’s first brand opened the flagship store of the largest self-brewed beer restaurant in China. “Doo Cat” is also building a fourth beer restaurant in Shanghai, and so on. Numerous cases show that the industry has unlimited prospects, from the traditional manual brewed beer to the orthodox craft beer.

From the inquiry information of HGM, and in reality, some large-scale industrial beer companies are also actively planning to enter the craft beer. For example, “Yanjing” has launched craft beer and continues to increase its efforts. . Some large beer companies have also begun to fill some of the famous international craft beer brands. These ultra-large-scale industrial beers are also actively moving closer to craft beer, which is what the market needs.

Looking forward to China's beer market, craft beer will be greatly improved and popularized. It advocates “drinking less, drinking better” and “good beer is not wine, it is the healthiest drink in the world”.

Epiphany:

“Fine Brewing ----- Chinese Beer Dream”.

We have been doing the work of spreading the craft beer culture and popularizing craft beer, but such simple words need to be unconsciously unconsciously understood.

To develop Chinese craft beer, this is what the people need. From a big point of view, for the health of the people, it should be the country's needs.

All the colleagues of HGM, as well as people from all walks of life who love craft beer, let us work together to realize this "Chinese beer dream."

HGM  CEO Sun Guanghui

On October 1, 2013